With Custom Market Share in Data Mosaic, you can now define that market yourself.
Instead of relying on predefined groupings, you can:
Select specific companies or brands
Build your own competitive set
Track share shifts over time
Why this matters:
You can now:
Track emerging competitors before they’re widely recognized
Focus on niche segments
Adjust your view as the market evolves
How to use it:
Define your competitive group
Monitor share changes over time
Combine with Discussion Share for attention vs. performance
Example:
Create a custom basket of:
New entrants
Legacy players
Niche disruptors
Then track how share evolves across them.
Bottom line:
Market Share becomes significantly more powerful when you control the definition of the market.
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TickerTrends Enterprise provides access to tracking and forecasting across 500+ public company KPIs, alongside actionable, data-driven research.
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