Introducing TickerTrends “ChatGPT” Trends
Tracking how AI conversations are shaping product and brand discovery
AI is changing how consumers learn, decide, and spend. Search behavior is shifting away from Google toward conversational models like ChatGPT, Gemini, and Claude. The brands and products surfaced most often inside these LLMs are quickly becoming the new “front page” of consumer discovery.
To capture this shift, TickerTrends has launched ChatGPT Trends, the first dataset that quantifies monthly brand and product visibility across AI chat interfaces. The index tracks how often a company, product, or keyword appears in ChatGPT discussions using a proprietary blend of web referral traffic, prompt analysis, and model-linked query data.
This data provides an entirely new way to measure emerging consumer mindshare in an AI-first world. For professional investors, it adds another layer to our existing alternative data stack: search interest, social following, website traffic, app reviews, and now AI discovery visibility.
Why it matters
Traditional search trends only show what users ask.
ChatGPT Trends shows what users discover.
As LLMs increasingly act as decision engines, recommending brands, products, and services, understanding which companies are gaining share of voice inside these systems becomes critical for forecasting demand. Early movement in ChatGPT visibility often precedes upticks in web traffic, search interest, and eventually sales.
Methodology
TickerTrends’ ChatGPT Trends dataset is derived from a blend of large-sample web usage data that captures how people interact with ChatGPT across the open web. The dataset includes both conversations that mention a given keyword and instances where users see or follow links related to that keyword. All data is normalized on a 0–100 scale to reflect relative changes in visibility and engagement over time.
Example: Reddit Referral Traffic / Discussion Growth on ChatGPT over Time
The chart below shows the relevancy of Reddit on ChatGPT have grown steadily since late 2024. Using TickerTrends’ proprietary monthly index, the data captures how often Reddit conversations and outbound links referencing Reddit appear within ChatGPT interactions.
This surge reflects ChatGPT’s increasing role as a gateway for online discovery, which has been driving users toward Reddit content at an accelerating pace. The sustained climb into mid-2025 underscores how conversational AI platforms are reshaping web traffic flows and community engagement across major content hubs.
The dataset updates monthly and provides normalized indices (0–100) with percentage change annotations (that represent month-over-month change) to help analysts identify inflection points over time.
Accessing the data
TickerTrends.io/chatgpt-trends
ChatGPT Trends will soon be available to all users (Core and Enterprise Tiers) within the TickerTrends platform!
Users can track AI-based brand visibility side by side with Google Search, Reddit, YouTube, and web traffic data through the Unstructured Data section or direct API access (contact us).
For more details or to request early access, reach out at admin@tickertrends.io.