$MIPS Mips AB Sports Helmets | TickerTrends.io

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Ticker: MIPS.ST
Sector: Leisure Products
Share Price: 543 SEK
Market Cap: 14.35B SEK

Business Intro:

MIPS AB (publ) manufactures and sells helmet-based safety systems in North America, Europe, Sweden, Asia, and Australia. It offers sports helmets for biking, skiing and snowboarding, equestrian, team sports, climbing, and white water rafting; and road motorcycle and motocross helmets. MIPS AB (publ) was incorporated in 2001 and is headquartered in Täby, Sweden.

Mips is an ingredient brand, which means that the company sells its products and licenses the associated technology to helmet brands who manufacture, market, and sell helmets to end-users, both directly and indirectly.

The Mips safety system can be fitted in both new and existing helmet models. Many of Mips’ customers are leading helmet suppliers. For helmet-industry brands, this means they can sell a helmet that has been designed to add protection against rotational motion, and thereby create added value and differentiate their brand. Mips’ customers market the benefits of Mips’ safety system and Mips’ brand to end users.

TickerTrends Social Arb Data:

The Tickertrends search data for “bike helmet” is looking very strong. Mip’s results have also indicated the same as the company continues to see positive order momentum in its biking category with a growth of 33%. This is an extremely important category for the company as the “Sport” category contributes to almost 90% of the company’s sales. 

The Tickertrends data for the motorcycle category continues to show strong momentum with  growth of 14% in the latest filed quarter. Although, the sales from this category account for only 7% of the total sales.

The Mips Advantage:

Mips helmets differentiate themselves through their unique safety system, specifically designed to mitigate the harmful effects of rotational motion during angled impacts. The core of Mips' technology is the Mips low-friction layer, which replicates the brain's own protective mechanisms. In the event of an oblique impact, this layer allows the helmet to move slightly relative to the head, reducing the rotational forces that are transmitted to the brain. This innovative system helps minimize the risk of traumatic brain injuries caused by rotational motion, which is often more damaging than linear impacts.

What makes the Mips technology particularly effective is its basis in over 25 years of research in biomechanics and neurology. This system is a result of collaborative studies with the Royal Institute of Technology in Sweden, where leading experts on brain injury modeling developed and refined the low-friction layer. Mips’ advanced Finite Element Analysis (FEA) simulation models, based on detailed data of the human brain, are used to design and test helmets virtually, ensuring optimal protection against rotational forces.