Tech Adoption: A New Data Frontier for Tracking Real Usage Across the Internet
Track the adoption of hosting solutions or website technologies that are being used across the internet
We’re introducing Tech Adoption, a new dataset designed to track how hosting providers and website technologies are being deployed across the live internet.
Instead of relying on company disclosures, Tech Adoption measures technology diffusion directly at the website level.
What Tech Adoption Tracks
Tech Adoption monitors adoption patterns across categories such as:
• Hosting and delivery infrastructure
• Content delivery and edge networks
• Analytics and measurement technologies
• Advertising and conversion tracking tools
• Web technologies and platform integrations
This provides an internet-wide view of which technologies are expanding, stabilizing, or losing footprint.
Why This Dataset Is Interesting
Infrastructure and developer-focused companies grow through usage expansion.
But those shifts rarely appear cleanly in financials.
Tech Adoption captures changes where they actually occur:
at the deployment and integration layer of the web.
A Technographic Lens for Analysts
Tech Adoption functions as a technographic style dataset for public and private market research.
It helps answer questions such as:
• Which infrastructure vendors are gaining footprint?
• Where is developer tooling spreading?
• Are platform technologies accelerating or stalling?
• Do adoption trends support market narratives?
For analysts covering cloud, infrastructure, adtech, SaaS, or platform companies, adoption dynamics are often as important as reported metrics.
Why Adoption Data Matters
Technology markets are governed by diffusion cycles.
Widespread deployment precedes monetization.
Usage momentum precedes revenue visibility.
Integration depth precedes competitive durability.
Tech Adoption provides a structured way to measure those cycles.
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