$HARVIA The Sauna and Wellness Mega Trend | TickerTrends.io

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Wellness and Saunas

The Rising Popularity of Spas, Saunas, and Wellness Trends

The global wellness industry has witnessed significant growth in the last few years, with increasing societal interest in spas, saunas, heat rooms, cold plunges, and related wellness practices. Consumers are seeking relaxation and therapeutic experiences that provide both physical and mental health benefits. People are increasingly searching terms like "sauna benefits", "infrared sauna", "spa retreats" and much more, as we see steady growth in Google Trends search interest over the past few years. This surge is partly attributed to the pandemic, as people prioritize self-care routines and create wellness spaces at home. Tiktok hashtag volume data also shows a steady increase in users posting about saunas.

Additionally, other alternative data sources also support this upward trajectory. Amazon's monthly search volumes for accessories complementary to saunas like “sauna suits” and more have risen, indicating a strong interest in at-home wellness solutions. 

Beyond the Numbers: A Shift in Consumer Priorities

The broader trend encompasses a shift toward holistic wellness, encompassing physical well-being, relaxation, and mental health. As remote work and hybrid work arrangements continue, consumers are dedicating more time and resources to home-based wellness. This trend has been a boon for companies in the sauna and spa market, as they cater to both individual consumers and businesses aiming to enhance their wellness offerings.

As a global leader, Harvia is uniquely positioned in this niche industry as a pure play on saunas and steam rooms that has greatly benefited from this consumer shift.

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