Victoria’s Secret ($VSCO): The Fashion Show Comeback Is Driving a Real Turnaround

TickerTrends data shows Victoria’s Secret entering a new demand cycle ahead of its 2025 Fashion Show pointing to a potential revenue beat and full-fledged brand resurgence

Victoria’s Secret ( VSCO 0.00%↑ ) is entering a decisive phase of its multi-year turnaround. TickerTrends data suggests accelerating consumer demand momentum ahead of the October 15 Fashion Show in New York—an event that historically drives measurable sales upside. Social engagement and consumer interest are all inflecting positively into the event window, positioning the brand for a Q3 revenue beat versus consensus.

The setup resembles the pre-event acceleration seen in 2024, when the Fashion Show proved a material revenue catalyst.

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Why the Fashion Show Matters

Last year’s 2024 return of the Victoria’s Secret Fashion Show was a milestone moment. The event’s reception was overwhelmingly positive and triggered a surge in social media and consumer engagement that translated into real sales momentum.

• In the quarter that included the 2024 Fashion Show (ended Nov 2, 2024), sales climbed +6.5% YoY, a 7.2% acceleration from the prior quarter at -0.7% YoY. This signals that the fashion show social momentum, based on last year, tangibly translated into real-world sales.

• Last quarter (ended Aug 2, 2025), VSCO 0.00%↑ experienced +3.0% YoY revenue growth, which indicates that the company is going into this fashion show with more momentum than the respective quarter last year — a good sign.

• The event clearly reconnected the brand with both consumers and culture and most importantly 2025 is shaping up to repeat, if not surpass, that success. Followers to “@victoriassecret” account are keeping pace with last year despite a higher base. (+22.2k in last rolling 7 days versus 24.0k in the respective period last year)

  

  TikTok Followers are pacing ahead of last year’s pace. (+128.6k in last rolling 7 days versus 57.1k in the respective period last year)

  

• TickerTrends trackers show that this year’s setup looks even stronger.

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Early Signals Look Even Better in 2025

TickerTrends trackers are showing notable strength before the Fashion Show even happens, which was a sharp contrast to last year when engagement spiked only after the announcement.

Consumer Interest Tracker: