Alternative data refers to non-traditional data sources like social media activity, web traffic, transaction records, and app usage. It helps businesses and investors identify consumer behavior shifts faster than traditional methods. Here's why it matters:
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Alternative Data in Consumer Trend Analysis…
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Alternative data refers to non-traditional data sources like social media activity, web traffic, transaction records, and app usage. It helps businesses and investors identify consumer behavior shifts faster than traditional methods. Here's why it matters: